1. What this policy covers
Cookies are small files placed in a browser. Web storage performs a similar role by saving information on a device. This policy covers both. You can use the core public site when optional categories are refused.
2. Our categories
Necessary
Always activeSecurity, authentication, transaction routing, and remembering your consent choice.
Functional
Your choiceSaves optional preferences and work on your device for features you choose to use.
Analytics
Your choiceEnables Google Analytics and first-party journey measurement. Netlify's separate server-side Web Analytics is anonymous and does not use cookies.
Marketing
Your choiceEnables Meta Pixel to measure campaigns and conversions. It remains unloaded until you consent.
3. Storage currently used
| Name or service | Category | Purpose | Duration |
|---|---|---|---|
| va_consentValue Adders | Necessary | Stores your cookie and local-storage choices. | 180 days |
| Supabase authentication storageSupabase / Value Adders | Necessary | Keeps signed-in members authenticated and protects account requests. | Session or sign-in duration |
| Feature progress storageValue Adders | Functional | Saves affirmations, Challenge progress, drafts, assessments, and preferences on your device when you use those features. | Until cleared by you or the feature |
| addvalue_funnel_session_id and attributionValue Adders | Analytics | Connects consented journey events and campaign attribution so we can improve the funnel. | Until browser storage is cleared |
| _ga and _ga_*Google Analytics | Analytics | Measures consented page views, feature use, leads, and conversions so we can improve the platform. | Set by Google, typically up to 2 years |
| _fbp / _fbc and related Meta storageMeta | Marketing | Measures campaigns and conversions when marketing consent is enabled. | Set by Meta, typically up to 90 days |
4. Cookie-free measurement
Netlify Web Analytics uses aggregated CDN server logs rather than cookies or client-side tracking code. It reports pageviews, broad location, referral source, and estimated unique visitors. Operational server logs are also used to secure and debug the platform. These processes are separate from the optional analytics switch.
5. Change or withdraw consent
Use the button above at any time. Withdrawing consent stops future optional tracking. You can also clear site data in your browser, which may sign you out and remove saved progress. Browser privacy controls can block storage, although parts of an account or checkout flow may then stop working.
Questions can be sent to support@addvalue.ai. See the Privacy Policy for data rights and provider information.